Adzerk's sub-processors are listed below. We will only pass to them the minimum data needed for the services to work.
Amazon AWS - used as a hosted server
Datadog - used for analyzing API usage and ad server bandwidth
Cloudflare - Adzerk's CDN
Box.com - storage solution for Adzerk files
Google Apps for Business - used for internal business and communication
Marketing and Sales
Formstack - used to collect marketing form-fill outs
MailChimp - used to store e-mail addresses for marketing outreach
Google Analytics - used for anonymous website traffic analysis
Pipedrive - used for storing sales pipeline information
Zapier - used for automating transfer of info from different sub-processors
Segment - used for automating transfer of info from different sub-processors
Google Adwords - used for conversion tracking and retargeting (note: Adzerk doesn't do EU retargeting)
For Google Analytics, we collect anonymized data to track aggregated site visitor metrics and understand from where users are coming. Adzerk at no point has access to any PII or individual user data. Adzerk also uses GA for retargeting, which involves dropping a cookie that only Google can see. Because of the GDPR, Adzerk does retargeting just in the US. If you'd like to opt-out of Google's tracking, you can visit here.