The Adzerk Developer Hub

Welcome to the Adzerk developer hub. You'll find comprehensive guides and documentation to help you start working with Adzerk as quickly as possible, as well as support if you get stuck. Let's jump right in!

Campaigns Overview

Campaigns Overview

The Campaigns Tab contains the settings for Advertisers, Campaigns, Flights, Creatives, and Ads.

Advertisers = The advertisers who are paying money to show ads on your site, like Nike. Your company can also be an advertiser if you are showing in-house content.

Campaigns = A collection of Flights grouped around a theme, like "Nike Christmas Campaign".

Flights = A collection of Ads. Most targeting is done at this level, so you'll likely have more Flights than Campaigns.

Creatives = Refers to details associated with the creative itself, like format, click URL, and the image file. A Creative by itself is not tied to a Campaign/Flight. The same Creative can be tied to multiple Flights.

Ads = Ads are the most granular unit of Campaigns reporting. An Ad = Creative + Delivery Settings (by default it takes the Flight settings). In other words, an Ad is a Creative that has been tied to a Flight and is ready to be displayed.

Advertisers can contain an unlimited number of campaigns; campaigns can contain an unlimited number of flights; and flights can have an unlimited number of ads.


Campaigns Overview


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