The Adzerk Developer Hub

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Privacy Policy

If you would like information on our privacy policy concerning data collection and usage as part of the ad server platform it provides to its customers, please read Privacy Policy (Ad Serving).

ADZERK CUSTOMER PRIVACY POLICY

Our core beliefs regarding user privacy and data protection are:

  • User privacy and data protection are human rights
  • We have a duty of care to the people within our data
  • Data is a liability, it should only be collected and processed when absolutely necessary
  • We will never sell, rent, or distribute your personal information

Adzerk, Inc (Adzerk) is committed to respecting the privacy of all persons using the adzerk.com website (the Site). This Privacy Policy describes Adzerk’s information gathering and dissemination practices for the Site and for administrative users of Adzerk’s services. It does not apply to information collected by Adzerk off-line or to information collected by licensees or users of Adzerk’s services, or to advertising networks with whom our users may connect. We encourage you to visit the Network Advertising Initiative (http://www.networkadvertising.org) for more information about online advertising networks and their privacy policies.

GDPR and CCPA COMPLIANCE AND DATA RIGHTS

To comply with the GDPR, we use a Consent Management Platform from OneTrust that prompts for opt-in consent to customers with an EU IP address. If consent is not given, then our non-necessary pixels/cookies like LinkedIn's and Facebook's retargeting tag are not dropped on the page.

You can edit your cookies settings at any time here.

We also honor all data rights including view, rectify, and delete. Please reach out to [email protected] if you would like to do any of these.

For CCPA, technically due to our revenue and how many users' data we collect, we do not fall under California's requirement to comply with the CCPA ($25MM min in revenue / 50% of rev from data sales / or handle data on 50K+ CA consumers). That said, we still honor your data rights, so if you would like to see or delete any data we have on you, please reach out to [email protected]

COLLECTION AND USE OF PERSONAL INFORMATION

Web Forms and Adzerk Accounts

When you establish your Adzerk account, purchase other services through our Site, or fill out a web form (such as "Contact Us"), you may provide us with your personal information, such as your name and email address.

We do not distribute or sell this information, although Adzerk does store this information with various third party data processors. This data is used only to respond to contact requests in a timely manner. The data provided (name, email, company) is stored indefinitely for analysis, but you can request for its deletion by emailing [email protected]

Payments

If you are set up to pay by credit card, then Adzerk or its payment processor will collect personally identifiable information (credit card number, billing address, phone number) and keep this information on file in our server in order to process your recurring invoices. This information is only used to verify credit card authenticity, and issue invoices as per your agreement with Adzerk. Upon discontinuation of your service, your credit card information will be deleted. If we are unable to process your subscription, this information, along with your account information, may be used to contact you.

Site Visitation and Tools

We use Google Analytics for aggregated, anonymized website traffic analysis. In order to track your session usage, Google drops a cookie (_ga) with a randomly-generated ClientID in your browser. This ID is anonymized and contains no identifiable information like email, phone number, name, etc. We also send Google your IP Address. We use GA to track aggregated website behavior, such as what pages you looked at, for how long, and so on. This information is important to us for improving the user experience and determining site effectiveness. If you would like to access what browsing information we have - or ask us to delete any GA data - please delete your _ga cookies, reach out to us via [email protected], and/or install the Google Analytics Opt-Out Browser Add-On.

Hubspot is a CRM and marketing tool used by Adzerk to manage who fills out forms and respond to support tickets. It's a needed service for us to be able to interact and respond to our customers. This data is not used for profiling or retargeting. If you would like to be removed from this database, please let us know.

Drift is our online chat widget and allows us to serve our website visitors better via 1-on-1 interactions. This data is not used for profiling or retargeting.

More info about these cookies can be found here.

Retargeting and Conversion Tracking

While Adzerk does not display ads on our marketing site, we do use the tracking pixels of a few large ad platforms (Facebook, Quora, LinkedIn, Google Ads) for the purpose of retargeting and/or conversion tracking to know what campaigns drove what leads.

When you visit our site, these pixels receive anonymized information about your browsing behavior, which can be used to build profiles for retargeting on those platforms. Additionally, if you fill out our contact form, they will be pinged and will report a conversion if it came from them.

These retargeting tags are not dropped for EU residents unless consent has been given. They will also not be dropped for anyone should you block them in your cookie settings.

More info about these cookies can be found here.

Contact Us Fill-Outs

If you choose to request more information about Adzerk's product, the email and info that you submit will be forwarded to Formstack, and Hubspot, who provide us with our CRM and email services. They are considered third-party data processors. Data will also appear in Slack, as that is where we get notified of new leads.

Your information is deleted from Formstack every three months, but remains indefinitely in Hubspot and Slack until you request removal. To do this, please reach out to [email protected]

Ad.Product and Ad Tech Insights Subscriptions

If you choose to provide your email (which is all these ask for), then the info you submit will be stored in Formstack, Mailchimp, and Hubspot. We do not sell these emails, and we use them only for the monthly/quarterly updates. To remove yourself from these lists, you can unsubscribe from any of the emails and/or reach out to [email protected]

Information in Formstack and Mailchimp is deleted every three months, but remains indefinitely in Hubspot until you request deletion (or unsubscribe).

Status Page Incident Notifications**

Adzerk uses a service called Statuspage.io to monitor our API uptime. In that portal you can sign up for notifications (via email or phone number). If you have signed up but would like us to remove your info, please let [email protected] know.

You also have the option to unsubscribe directly from any emails you may receive.

USE AND DISCLOSURE OF INFORMATION

Adzerk will use the personal information you provide to provide requested services, alert you of new products and services, features and enhancements, respond to your support issues, and/or notify you of upgrade opportunities, promotions, and special offers. You agree that we may communicate with you via email and any similar technology for any purpose relating to the Site.

We may also:

  • Disclose personal information to our subsidiaries and affiliates and to any contractors, service providers and other third parties who need to know such information to support our permitted uses of personal information.

  • Release personal information and/or other information if required to do so by law, or in the good-faith belief that such action is necessary to comply with state, federal or international laws or respond to a court order, subpoena, search warrant, or national security or law enforcement requirement.

  • Disclose personal information and/or other information about you that we believe, in good faith, is appropriate or necessary to enforce our agreements, take precautions against liability, to investigate and defend against any third-party claims, to assist government enforcement agencies, to protect the security or integrity of the Site, and protect the rights, property, or personal safety of Adzerk, our users or others.

CHILDREN

Adzerk does not knowingly allow children under the age of eighteen (18) to sign up for an account on the Site or to otherwise disclose any of their personal information to us. If you are under 18 years old, please do not use or access our Site. We do not intend to collect information about children under the age of 18. If we later obtain actual knowledge that a user is under 18 years of age, we will take steps to remove that user’s information from our systems. If you are the parent or guardian of a child under 18 whom you believe has disclosed personal information to us, please contact us at [email protected] so that we may delete and remove the child’s information from our systems.

OPT-OUT

We provide you the opportunity to opt out of receiving certain communications from us and our business partners, at the point in the registration process where we request information about you. In addition, all marketing e-mails from Adzerk will provide you with the opportunity to unsubscribe from future marketing mailings. Even if you opt out of such mailings, however, we reserve the right to send you e-mail and other communications to disclose maintenance and other service-related issues.

ACCESS TO ACCOUNT

Please contact us at [email protected] if you need to update and/or correct your account information. Alternately, if you are a registered user of Adzerk’s service, you can change your account information through the management component of the service. You may need to supply certain information so that we can try to verify that you have authority to modify this information.

THIRD-PARTY SITES

The Site may contain links to other Internet sites. We have no responsibility for the privacy practices of other websites, including the websites of our business partners. Whenever a web browser window is opened in Adzerk that does not show a web page created by Adzerk (noted by a Adzerk copyright statement at the bottom of such pages), then it should be assumed that Adzerk privacy policies do not apply.

THIRD-PARTY DATA PROCESSORS

We use a number of third parties to process personal data on our behalf. These third parties have been carefully chosen in respect to their privacy policies. These partners do not distribute or sell your information, and no non-anonymized PII like email, name, or company are shared with them.

  • Email Storage: MailChimp, Formstack
  • CRMs & User Interaction: Intercom, Hubspot, Drift
  • Tracking: Google Analytics
  • Retargeting/Conversion tracking: LinkedIn, Facebook, Quora, Capterra, Google Ads
  • Consent Management Platform: OneTrust
  • Database: AWS, DataDog

For a full list of sub-processors Adzerk uses, please visit this page.

LEGAL REQUIREMENTS

We intend to protect your privacy to the fullest extent possible as described in this policy while also fulfilling our responsibility to uphold all applicable laws and regulations. Due to potential legal requirements and other possible circumstances, we cannot ensure that all of your private communications and other personally identifiable information will never be disclosed or accessed in ways not otherwise described in this policy.

We may be compelled under law to disclose information to governments or third parties under certain circumstances or third parties may unlawfully intercept or access transmissions or private communications. Further, we can, and you hereby authorize us to, disclose any information to law enforcement or other government officials that we, in our sole discretion, believe necessary or appropriate in compliance with the law and national security or law enforcement requirements.

SALE OF BUSINESS

In the event that all or part of Adzerk is acquired by or merged with a third party entity, you agree that we may transfer or assign the information we have collected from you as part of such merger, acquisition, or other change of control. In the unlikely event of our bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors’ rights generally, we may not be able to control how your personal information is treated, transferred, or used.

UNITED STATES

The Site may be hosted in the United States. If you are accessing the Site from outside the United States, please be advised that through your continued use of the Site, which is governed by U.S. law and this Privacy Policy, you are transferring your personal information to the United States and you consent to that transfer.

PRIVACY SHIELD

If you are a resident of the European Union, Switzerland, or the United Kingdom, we may be transferring your Personal Information to the United States under the terms of our certification with the U.S. Department of Commerce under the EU- U.S. or the Swiss-U.S. Privacy Shield Frameworks.

i. Adzerk complies with the EU-U.S. and the Swiss-U.S. Privacy Shield Frameworks as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the European Union and the United Kingdom and/or Switzerland, as applicable to the United States. Adzerk has certified to the Department of Commerce that it adheres to the Privacy Shield Principles with respect to such information. Additionally, we follow internal procedures for verifying that our commitments under this Policy have been implemented. If there is any conflict between the terms in this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification, please visit https://www.privacyshield.gov/. Our compliance with this obligation can be investigated and enforced by the FTC.

ii. In compliance with the Privacy Shield Principles, Adzerk commits to resolve complaints about our collection or use of your personal information. EU or Swiss individuals with inquiries or complaints regarding our Privacy Shield policy should first contact Adzerk at: [email protected]

iii. Adzerk has further committed to refer unresolved Privacy Shield complaints to JAMS, an alternative dispute resolution provider located in the United States. If you do not receive timely acknowledgment of your complaint from us, or if we have not addressed your complaint to your satisfaction, please contact JAMS or visit https://www.jamsadr.com/eu-us-privacy-shield for more information or to file a complaint. The services of JAMS are provided at no cost to you.

iv. If you are still not satisfied, you may have the right, under certain conditions to invoke binding arbitration. You can find more information on your enforcement rights at https://www.privacyshield.gov/

v. This Policy covers Adzerk only, and Adzerk does not at this time have affiliated entities that are covered by this Policy.

vi. You may also send us an email at [email protected] to request the right to view any of your Personal Information that we store and use, and to correct, amend or delete any such Personal Information that is inaccurate, and we will permit you to do so unless the burden or expense of providing access would be disproportionate to the risks to your privacy, or when the rights of others would be violated or when the information is confidential commercial information or when certain other narrow exceptions apply.

vii. If you do not wish to have your Personal Information used by us to promote our own or third parties’ products or services, or if you do not want us to share your Personal Information with third parties (including for promotional or direct marketing purposes, such as delivering advertisements according to our advertisers’ target-audience preferences) or if you do not wish us to use your Personal Information for a disclosed purpose that is materially different than the purpose for which the Personal Information was originally collected or subsequently authorized by you, you can opt-out by sending us an email stating your request to [email protected] If we have sent you a promotional email, you may send us a return email asking to be omitted from future email distributions. This opt out does not apply to disclosure to a third party that is acting on our behalf and under our instructions in support of our permitted uses of your Personal Information.

viii. If we disclose your Personal Information to any third party that will have the right to determine its purposes for processing your Personal Information and the means it will use to process your Personal Information (rather than just providing requested assistance to us in support of our permitted uses of your Personal Information), we will notify you and we will enter into a contract with that third party that provides that your Personal Information may be processed only for limited and specified purposes consistent with the consent that you have provided to us, and that the third party must provide the same level of protection for your Personal Information that we are obligated to provide under this Policy while it is processing your Personal Information. Please note Adzerk does not currently engage in onward transfers of Personal Information to third parties that will have the right to determine its purposes for processing your Personal Information and the means it will use to process your Personal Information.

ix. In the context of an onward transfer Adzerk has responsibility for the processing of personal information it receives under the Privacy Shield and subsequently transfers to a third party acting as an agent on its behalf. Adzerk shall remain liable under the Principles if its agent processes such personal information in a manner inconsistent with the Principles, unless the organization proves that it is not responsible for the event giving rise to the damage.

SECURITY MEASURES

We have implemented reasonable security measures on the Site to help protect against the loss, misuse and alteration of the personal information under our control. Additionally, Adzerk takes reasonable steps to ensure that our third party business partners, including our hosting partners, provide sufficient protection for personal information.

MODIFICATIONS

This Privacy Policy may be revised periodically by Adzerk, as reflected by the “last modified” date below. Please revisit this page to stay aware of any changes. Material amendments to this Privacy Policy shall be communicated to you at the time you log into the Site, by e-mail, or by notice here. Your continued use of the Site constitutes your agreement to this Privacy Policy and any future revisions.

If you have any questions about this privacy policy, or the information handling practices of the Site, you may contact us at support AT adzerk.com.

DATA PROCESSING AGREEMENT

Adzerk's DPA is aimed to help you feel confident that you are working with a GDPR-compliant partner and to save both parties from legal harm should the other party breach the agreement. The details of the DPA live here.

Last Modified: March 6th, 2020

Updated about a month ago

Privacy Policy


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